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Crafting a Plumbing and Heating Brand:The Copper Masons Case Study

The Brief

The Copper Masons, formerly ADS Plumbing approached Batur with the ambition to reposition their business to target the high-end and luxury residential market. They recognised that the existing brand and lack of a digital presence were hindering their growth and holding them back from winning new customers.

They approached us with the goal of establishing a completely new brand, including a new business name and identity that accurately represented their services and target audience. With this foundation in place, they engaged Batur to design and develop a new website, helping them stand out from their competitors.

Would thoroughly recommend working with the Batur Digital team if you are needing to elevate or re-brand your company profile.
I needed inspiration to improve our brands look and appeal, with the help from the team they managed to take our brief and create a sleek, modern, high end image for our re-branding. They were really easy to work with and listened and understood my exact brief; and considering I don’t have much digital/marketing experience they made the whole process, start to finish so slick and easy for me.
Anthony Smullen
The Copper Masons Owner

Branding and Positioning

During our initial brand discovery sessions, we identified specific target regions, competitors, and industry challenges. We realised an opportunity in the market created by competitors focusing on service deliverables—such as plumbing, gas, or heating—rather than the service experience, which our target audience prioritises.

With this insight, we redefined our proposition by moving away from the traditional naming convention of using an acronym followed by “Plumbing and Heating.” Instead, we adopted the name “Copper Mason,” inspired by stone masons or masonry, to emphasize craftsmanship and quality, differentiating ourselves in a saturated market. By including “Copper” in the brand name, we immediately communicated the industry to our audience.

After establishing the messaging proposition, we guided our client through a brand immersion process, collaboratively forming a brief. We chose a modern and clean style with sophisticated yet minimalist iconography. The name “Copper Masons” naturally led to our choice of a copper bronze base for the color palette, complemented by gradients of royal blue tones to establish a high-end aesthetic.

Web Design and Development

The refined visual identity from the branding phase is seamlessly integrated into the web design. We carefully incorporated the updated colour palette, typography, and logo design to ensure a cohesive and recognisable brand presence across every page and interaction, allowing us to move into the build phase.

After considering website performance and requirements we opted for a technology stack that included Wordpress and Elementor. This selection ensured a robust foundation for the website’s functionality and allowed for ease of use for the customer, as well as scalability and potential future growth.

To enhance functionality and user engagement, we integrated third-party services such as Hubspot CRM and Google Analytics. This allows us to track the success of the website, follow up on customer leads, and make informed decisions in the future when moving into the ongoing maintenance and marketing of the site.

Moving Forward

Ongoing SEO Optimisation

With the website live, our focus shifts towards continuous SEO optimisation, emphasizing content-driven strategies. We produce case studies, blog articles, and other relevant content to boost search engine rankings. This approach ensures the new site reaches a broader audience and generates more inquiries for The Copper Masons.

Ongoing Support and Maintenance:

Post-launch, our commitment to the customers success extends to ongoing support and maintenance. We actively monitored website performance, implemented updates, and addressed any issues promptly. Regular check-ins and support ensured that the website continued to operate smoothly, providing a seamless experience for users.

LinkedIn Content Strategy:

Utilising LinkedIn as a prominent professional networking platform, regular LinkedIn posts are crafted to share industry insights, company updates, and thought leadership content. This approach not only increases brand visibility but also engages a wider audience on different channels.

Performance Analysis and Reporting:

Regular reports detailing the performance of SEO efforts, Google Ads campaigns, and LinkedIn posts will be provided. These reports include key metrics such as website traffic, conversion rates, engagement on social media, and the return on investment from Google Ads. This transparent and data-driven approach allowed us to refine strategies based on real-time insights.


Our collaboration with The Copper Masons has culminated in a remarkable transformation of their digital presence, demonstrating the strategic and comprehensive approach we took throughout the project. From the initial planning stages to ongoing post-launch activities, our engagement aimed not just to build a website, but to craft a robust and dynamic identity. This marks the beginning of a long-term relationship between The Copper Masons and Batur Digital.

If you would like to achieve similar results and success with your business, then Batur Digital can help to elevate your digital presence the same way we did for The Copper Masons. Reach out to us today, we’d love to hear from you and discuss how we can help you and your business reach your goals

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