Generating £18m in New Business Enquires for the UK’s Leading Data Center Provider

Case study

Generating £18m in New Business Enquires for the UK’s Leading Data Center Provider

Secure I.T Environments are leading experts in containerised data centers, serving the NHS and some of the worlds largest retailers with bespoke database solutions. With the complex subject matter, multiple audiences, and numerous solutions to offer at different stages of their product life cycle, communicating their offering online is no easy feat.

Batur partnered with Secure I.T. Enviroment’s to overcome this challenge, modernise their digital experience and align them with new opportunities. In the last 12 months, we’ve achieved the following:

550k Impressions
1208% Uplift in site visits
£18m in New Business Enquires
8500% Return on Ad Spend

The brief

Secure I.T. Environments had ambitions to grow their services into different sectors, and expand their reach in specific markets. With these targets identified, we knew that increasing their search performance and content was going to be the key to unlocking more opportunities for them, but first, we would have to modernise their website with the updated UX and content in order to convert these new audiences.

“Secure I.T. Environments Ltd engaged the professional services of Batur Digital at the beginning of 2021 to create a fresh new web site for our Data Centre Design and Build Business. Batur Digital offered a fresh approach to this, providing design ideas and the creativity required to ensure our site was launched with the brief given and within the timeframes agreed. The professional knowledge of their Team provided a great new web site with ongoing SEO support.”

Jo-anne Garvie

Commercial Director, Secure I.T. Environments

Business Strategy

To ensure their digital experience reflected the operations of the business, we began with a 4 week deep dive to immerse our team in their process. We reviewed customer buying journeys, mapped the opportunities which generated the best ROI, and the customer life cycle from the purchase of new systems, to ongoing maintenance.

From there, we were able to create a detailed strategy that contained keyword research, gap analysis, and identified opportunities to out rank their competitors moving forward.

Hubspot

Replacing their legacy CRM with Hubspot allowed us to host content, lead forms, and track deals all in one platform. Seamlessly managing contacts, nurturing leads and capturing organice and paid ad data our configuration of Hubspot informs strategic decisions and becomes a cenrtal tool for their business.

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How it all came together

Hosting and Optimisation

With their reputation in database security to consider and an ambition to increase traffic through SEO optimisations, Batur migrated to a new dedicated host with an WebOps management system to optimise their sites performance. Google continues to reward our super-fast content delivery.

SEO Performance

Once launched, we began our program of continuous improvement, optimising technical factors while producing ongoing engaging content in the form of insight blogs. Since launch we’ve seen 1208% uplift in organic site visits, 151 keywords ranked, and the success continues to grow.

Google Ads

We went on to evaluate key word and bidding strategies to for a game-changing Ad strategy for Secure IT Environments. By leveraging our expertise and their subject matter knowledge we cultivated a staggering £18m in new business inquiries, while also winning generating 8500% return on ad spend with their shorter lead time services.

Secure I.T. Environments Ltd engaged the professional services of Batur Digital at the beginning of 2021 to create a fresh new web site for our Data Centre Design and Build Business. Batur Digital offered a fresh approach to this, providing design ideas and the creativity required to ensure our site was launched with the brief given and within the timeframes agreed. The professional knowledge of their Team provided a great new web site with ongoing SEO support.”

Jo-anne Garvie

Commercial Director, Secure I.T. Environments

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