In the rapidly evolving digital landscape, the construction industry is no exception. Where word-of-mouth referrals once dominated, we’re seeing a significant shift
A significant 44% of construction businesses still depend on traditional marketing. However, the reality is this: businesses are undergoing a transformative change in the way they select construction, engineering, or installation partners. Contracts worth six to seven figures are no longer decided over casual conversations or sealed with mere handshakes. Instead, they’re profoundly influenced by a company’s online presence, particularly its Google ranking. At Batur Digital, we recognise this change. As a leading digital marketing agency for construction companies, we’ve observed first-hand how procurement processes are now rooted in online research. We’re in a unique position to usher construction businesses into the digital age and equip them with tools and strategies to not only adapt but thrive. Here are some insights and strategies from our playbook:
Investing in Digital Construction Strategy
Considering that 75% of construction businesses allocate a minimum of 10% of their budget to marketing and advertising, the realm of digital marketing shouldn’t be underestimated. But where do you start?
1. Back to Basics: Setting Clear Goals
To stand out in the digital realm, specificity is paramount. Rather than casting a wide net, businesses must be laser-focused. This begins by:
Quantifying objectives: Break down revenue targets against the cost of services to forecast potential leads.
Strategic partnerships: Evaluate how clients from diverse industries can foster growth.
2. Understand Your Audience
Building a digital construction strategy is akin to constructing a structure. You need a solid foundation, and that foundation is understanding your audience:
Demographics: Who are they? Where are they located?
Motivations: What drives their decisions?
Forums: Where do they spend their time online?
3. Crafting the Right Tactics
With objectives in place and audience insights in hand, it’s time to employ the right tactics. Whether it’s SEO for construction companies, construction marketing services, or paid advertising, at Batur Digital, we specialise in devising strategies tailored for the construction domain.
4. Elevate Your Brand
In an industry where many businesses might still be clinging to branding practices from decades ago, there’s a massive opportunity to differentiate. A modern brand isn’t just a logo; it encompasses clear fonts, colour schemes, and consistent messaging. With potential leads interacting with a brand 7+ times before conversion, businesses must ensure a memorable and consistent brand experience.
Want to learn more?
Are you in the market for website design for construction or aiming to amplify your online presence through SEO for construction companies? Batur Digital offers a comprehensive suite of services to propel your business forward. Join the ranks of businesses that understand the digital era’s demands and are prepared to meet them head-on. Get in touch with us here, today.
