Thanks to Batur Digital, we generate 2–3 quality leads per week through our website. The team has an exceptionally good project management approach; they deliver tasks on time and as promised. Moreover, their response times and communication skills have been truly impressive
Mark Pniewski
Owner
Thanks to Batur Digital, we generate 2–3 quality leads per week through our website. The team has an exceptionally good project management approach; they deliver tasks on time and as promised. Moreover, their response times and communication skills have been truly impressive
Mark Pniewski
Owner
SJP Interiors, formerly SJP Contractors, is an award-winning construction company with 60 years of experience serving Tier 1 clients like Morgan Sindall, Wates, and Galliford Try. Seeking to pivot towards directly targeting end clients in commercial spaces, offices, and school developments, they approached Batur to help them gain greater control over growth and profit margins.
SJP Interiors, formerly SJP Contractors, is an award-winning construction company with 60 years of experience serving Tier 1 clients like Morgan Sindall, Wates, and Galliford Try. Seeking to pivot towards directly targeting end clients in commercial spaces, offices, and school developments, they approached Batur to help them gain greater control over growth and profit margins.
Branding and Positioning
Batur collaborated with SJP Interiors to conduct market research and identify target audience segments, developing a go-to-market plan aligned with their new positioning. The company’s rebranding from SJP Contractors to SJP Interiors included a new logo, colour palette, typography, and brand guidelines to build recognition and trust.
We refined their value proposition to emphasise their ability to transform workspaces and highlight their heritage, trust, and expertise. Batur developed a new website within a six-week timeframe, focusing on showcasing SJP Interiors’ portfolio and client testimonials. A CRM was integrated to enhance lead management and track marketing efforts. The marketing strategy also included SEO, Google Ads, LinkedIn Ads, and content marketing to drive traffic and generate leads.
Branding and Positioning
Batur collaborated with SJP Interiors to conduct market research and identify target audience segments, developing a go-to-market plan aligned with their new positioning. The company’s rebranding from SJP Contractors to SJP Interiors included a new logo, colour palette, typography, and brand guidelines to build recognition and trust.
We refined their value proposition to emphasise their ability to transform workspaces and highlight their heritage, trust, and expertise. Batur developed a new website within a six-week timeframe, focusing on showcasing SJP Interiors’ portfolio and client testimonials. A CRM was integrated to enhance lead management and track marketing efforts. The marketing strategy also included SEO, Google Ads, LinkedIn Ads, and content marketing to drive traffic and generate leads.
The Results
The rebranding and digital marketing initiatives significantly improved SJP Interiors’ brand visibility in the interiors market, shifting their business model from a legacy sub-contractor approach to a direct-to-consumer strategy.
Within six weeks, Batur repositioned the brand, launched the website, and implemented traffic-driving strategies. The user-friendly design and informative content increased conversion rates, while the HubSpot CRM enabled efficient lead management and performance monitoring. The combination of SEO, Google Ads, and LinkedIn Ads created a lead generation funnel, providing a steady flow of qualified leads for SJP Interiors.
The Results
The rebranding and digital marketing initiatives significantly improved SJP Interiors’ brand visibility in the interiors market, shifting their business model from a legacy sub-contractor approach to a direct-to-consumer strategy.
Within six weeks, Batur repositioned the brand, launched the website, and implemented traffic-driving strategies. The user-friendly design and informative content increased conversion rates, while the HubSpot CRM enabled efficient lead management and performance monitoring. The combination of SEO, Google Ads, and LinkedIn Ads created a lead generation funnel, providing a steady flow of qualified leads for SJP Interiors.
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