I needed inspiration to improve our brands look and appeal, with the help from the team they managed to take our brief and create a sleek, modern, high end image for our re-branding.
Anthony Smullen
Owner
I needed inspiration to improve our brands look and appeal, with the help from the team they managed to take our brief and create a sleek, modern, high end image for our re-branding.
Anthony Smullen
Owner
The Copper Masons, previously known as ADS Plumbing, approached Batur to reposition their business for the high-end luxury residential market. They realised that their existing brand and lack of digital presence were barriers to growth. The goal was to create a new brand identity and website that accurately represented their services and target audience.
The Copper Masons, previously known as ADS Plumbing, approached Batur to reposition their business for the high-end luxury residential market. They realised that their existing brand and lack of digital presence were barriers to growth. The goal was to create a new brand identity and website that accurately represented their services and target audience.
Branding and Web Design
Through brand discovery sessions, we identified an opportunity to emphasise service experience over traditional deliverables. This led to renaming the company “The Copper Masons,” highlighting craftsmanship and quality. We crafted a sleek, modern identity using a copper bronze colour palette with royal blue tones, setting them apart in a saturated market.
This visual identity is seamlessly integrated into the web design, supported by a robust WordPress and Elementor technology stack. This ensured ease of use, scalability, and future growth potential. Third-party services like Hubspot CRM and Google Analytics were incorporated to track performance and customer leads, maintaining a cohesive digital presence.
Branding and Web Design
Through brand discovery sessions, we identified an opportunity to emphasise service experience over traditional deliverables. This led to renaming the company “The Copper Masons,” highlighting craftsmanship and quality. We crafted a sleek, modern identity using a copper bronze colour palette with royal blue tones, setting them apart in a saturated market.
This visual identity is seamlessly integrated into the web design, supported by a robust WordPress and Elementor technology stack. This ensured ease of use, scalability, and future growth potential. Third-party services like Hubspot CRM and Google Analytics were incorporated to track performance and customer leads, maintaining a cohesive digital presence.
Moving Forward
With the website live, our focus shifted to continuous SEO optimisation and content-driven strategies to boost search engine rankings and increase inquiries. Our ongoing support includes regular updates and performance monitoring. We also implemented a LinkedIn content strategy to enhance brand visibility and engage a broader audience.
Regular performance reports on SEO, Google Ads, and LinkedIn posts allow us to refine strategies with real-time insights. This comprehensive approach ensures a seamless experience and marks the beginning of a long-term relationship between The Copper Masons and Batur Digital.
Moving Forward
With the website live, our focus shifted to continuous SEO optimisation and content-driven strategies to boost search engine rankings and increase inquiries. Our ongoing support includes regular updates and performance monitoring. We also implemented a LinkedIn content strategy to enhance brand visibility and engage a broader audience.
Regular performance reports on SEO, Google Ads, and LinkedIn posts allow us to refine strategies with real-time insights. This comprehensive approach ensures a seamless experience and marks the beginning of a long-term relationship between The Copper Masons and Batur Digital.
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