Our clients offer a wide array of products and services, but they each share a common audience. They serve a professional audience with high value projects that range from construction, security, to design and database construction.
Working with clients with similar needs and ambitions, we’ve iterated and developed a methodology to win them new business. Instead of working on every project that comes across our desk, we focus on delivering a tried and tested methodology.
“From our first engagement, it was clear that not only did Batur have the expertise in the latest web development techniques, their process was all about understanding our business and client type”“
Jon Roadnight CSyP
Director, CornerStone GRG
We kickstart every project by immersing ourselves into your business to learn about your services, opportunities, and ambitions. This forms the foundation of our strategy and ensures our marketing efforts align with your business goals.
Websites are more than just digital brochures. They play a crucial role in attracting new business. We create websites that grab your audience’s attention and turn them into leads through engaging landing pages, blogs, and whitepapers.
Our web design leverages platforms such as WordPress, Elementor, HubSpot, and Google Analytics, to set your site up for multi-channel marketing. We ensure it’s optimised for search engine rankings and provide a clear plan for Paid Ads, SEO and Lead tracking moving forward.
To effectively reach your target audience, we start by identifying keywords used in their online searches. We consider users’ intent, location, the competitiveness to appear for these terms, and many other data points to develop a well-rounded SEO strategy.
To secure top positions for these keywords and improve your website’s visibility, we produce strategic content, blogs and landing pages that increase your website’s relevancy. This with the proper optimisations, allows us to signal relevancy to search engines and rank your pages higher.
SEO is a long-term strategy to win organic traffic, whereas paid advertising offers us a tactic to align with prospects that have high buying intent, by serving ads to them directly relevant to their searches or roles.
We operate Ad strategies across Google and LinkedIn in multiple forms, from prospecting campaigns that target new audiences, to ‘follow me’ Ads that retarget users who have visited your site. We’ll manage your Ad budget and bid management to make sure you get the most for your money.
Lead tracking and attribution is one of the most important factors of new business. At the core of our strategies and retainers, is the use of analytic platforms like GA4, that let us track and understand the changing behaviors and performance of our marketing.
Our commitment to your success includes regular monthly meetings where we comprehensively review all marketing qualified leads, as well as assess the performance of your advertising and SEO efforts in detailed reports.
Increase in Traffic
CornerStone wanted a contemporary and highly flexible website that harnessed the power of the latest possible ‘build’ techniques. From our first engagement, it was clear that not only did Batur have the expertise in the latest wed development techniques, their process was all about understanding our business and client type. This ensured that the eventual website would closely match our expectations and meet the many criteria that we had set down.
Concept to Launch
Head of Delivery
Paid Ad Manager