In the rapidly evolving digital landscape, the construction industry is no exception. Where word-of-mouth referrals once dominated, we’re seeing a significant shift. A significant 44% of construction businesses still depend on traditional marketing. However, the reality is this: businesses are undergoing a transformative change in the way they select construction, engineering, or installation partners. Contracts worth six to seven figures are no longer decided over casual conversations or sealed with mere handshakes. Instead, they’re profoundly influenced by a company’s online presence, particularly its Google ranking.
At Batur Digital, we recognise this change. As a leading digital marketing agency for construction companies, we’ve observed first-hand how procurement processes are now rooted in online research. We’re in a unique position to usher construction businesses into the digital age and equip them with tools and strategies to not only adapt but thrive.
Here are some insights and strategies from our playbook:
Considering that 75% of construction businesses allocate a minimum of 10% of their budget to marketing and advertising, the realm of digital marketing shouldn’t be underestimated. But where do you start?
To stand out in the digital realm, specificity is paramount. Rather than casting a wide net, businesses must be laser-focused. This begins by:
With objectives in place and audience insights in hand, it’s time to employ the right tactics. Whether it’s SEO for construction companies, construction marketing services, or paid advertising, at Batur Digital, we specialize in devising strategies tailored for the construction domain.
With £20 million in leads generated this year alone, our agency came together to create a Digital Marketing Blueprint that businesses cannot afford to miss. For a limited time, we’re giving this away to growing businesses to help them get ahead in the current climate.
Click the link below to claim your free copy.
Our team are ready to help you grow your business.
Enhance your lead generation with our comprehensive step-by-step playbook, that has already generated £20 million in Construction, Engineering, and Installation leads this year.